If you live in North America, chances are there is a Michaels store near you. I visit mine often enough. That’s where I buy my acrylic yarn to make amigurumis, and where my parents spend countless hours buying art supplies.
Well, it seems Michaels is going over a branding overhaul: they have a new logo!
I like it so much more than the original. Which in my opinion was old-fashioned, and un-cool.
Crafters are more than old ladies scrapbooking (not that there is anything wrong with that). We are inventive, creative, hip and imaginative. I think the new logo is closer to that.
Now I just hope they redo the website… ugh!
If you want to read more about the re-branding, check out the article on Brand New. That’s how I learned about it.